Speaker Profile

Mimi Dixon
Senior Director, Marketing / Crayola

Mimi Dixon is the director of brand activation and content at Crayola, where she spearheads advertising, PR, shopper marketing, national marketing campaigns, social media, digital content and imagery, and YouTube content. She also serves as the vice chair for Crayola’s Diversity & Inclusion Council.

Previously, Ms. Dixon held various roles at Campbell Soup Company, where she executed national marketing campaigns, managed the company’s NFL sponsorship, activated numerous brand and celebrity partnerships, and led retail-specific activation for key retailers.

Ms. Dixon has a B.A. from Rutgers University and a master’s in public administration from the University of Delaware.