Speaker Profile

Paul Donato
Chief Research Officer / Advertising Research Foundation

Paul Donato is the chief research officer for the ARF.

Previously, Mr. Donato co-founded WPP’s media research business unit, served as the CEO of Kantar Media and as technical director of IBOPE Latin America, and was the EVP and CRO for The Nielsen Company for more than a decade. He also founded Jatopond, a media and market research firm, and led business units at Simmons and Audits & Surveys Worldwide.