Speaker Profile

Jeff Doud
Director, Marketplace Analytics / Kellogg Company

As director, marketplace analytics at the Kellogg Company, Jeff Doud oversees the Kellogg marketing effectiveness program and also supports the development of analytical ROI measurement frameworks within Kellogg.  Mr. Doud’s work directly informs the placement of all Kellogg North America advertising and promotional investment.  Previously, he served as senior manager, business analytics, responsible for development and enhancement of Kellogg internal trade promotion modeling, merchandising insights, national price action analytics, as well as the research lead with academic professionals. Mr. Doud began his career at Information Resources Inc. (IRI), where he was responsible for the delivery of an assortment of advanced analytics and modeling including marketing mix, pricing, shelf assortment, testing, new product forecasting and advanced consumer panel analytics.