Speaker Profile

Eddie Drake
Senior Vice President, Marketing Data Strategy / Bank of America

Eddie Drake is the Senior Vice President Marketing Data Strategy for Bank of America, responsible for crafting and evolving the enterprise’s strategic direction for evolving future of data-driven analytics and experience.  Complimenting efforts to bring leading technical capabilities and data practices across analytics, activation and measurement, Eddie chairs the bank’s Future of Ethical Addressability & Technology (FEAT) committee, an incubator for forward leaning and initiatives and exploratory capabilities.  Beyond leadership within Bank of America, Eddie is an active participant across industry trades, holding appointments including service as Chair of ANA’s MarTech Committee.  The Babson College alumnus and native Bostonian is a passionate supporter of the global fight against cancer, participating a nine-time cyclist in the Pan-Mass Challenge bike-a-thon.