Speaker Profile

Hue Du
Vice President, Marketing and Communications / Equipment Depot

Hue Du is a successful sales and marketing executive with extensive automotive and material handling industry experience. Currently, she is the head of brand and marketing for Equipment Depot, America’s largest independent material handling and rental business. Since joining the company in 2015, Ms. Du has transformed a lackluster, unassuming brand into a more sophisticated, sexy brand that now stands out in the marketplace. Hue has received recognition for her work locally and nationally, including an ANA 2017 B2 Award, four American Marketing Association 2017 Crystal Awards and five ANA Business Marketing Lantern Awards of Texas. The brand transformation, along with other key marketing initiatives, has helped Equipment Depot grow revenues in the short term, and it is now positioned to continue on its growth trajectory in the long term as well. Prior to relocating back to her hometown of Houston, Ms. Du was the director of brand management and communications for Hyster Yale Group at its headquarters in Greenville, North Carolina. In her role, she led all brand management, marketing communications and public relations initiatives to support both Hyster and Yale forklifts for North and South American markets. Hue received her Master of Business Administration from Duke University’s Fuqua School of Business.