Craig is the friendly founder of hello products, the world’s first naturally friendly™ oral care brand. hello is one of the fastest-growing oral care brands in the US, the #1 charcoal toothpaste brand, and the #2 player in the retailer-defined “natural segment”, larger than #3 through #8 combined. Prior to hello, Craig was co-founder and creative lead at eos products, founding board member at Method Products, and a strategic advisor to Seventh Generation, Boots, and to various Private Equity funds. hello was named to Inc. Magazine’s Most Audacious list as “One of the 25 Companies That Are Changing the World”, and was featured by global challenger brand consultancy, eatbigfish, on their “Challenger Brands to Watch” list two years in a row. hello has won the prestigious red dot award and the Good Design Award, and Dubitsky himself was named to the Advertising Age Creativity 50, the publication’s annual list of the most influential and innovative creative thinkers and doers. Craig is an inductee in the Collegiate Entrepreneurs Organization (CEO) Hall of Fame, an Entrepreneur in Residence at Babson, and serves as Advisory Council Member at the Ain Center for Entrepreneurship at The Simon School of Business at The University of Rochester. Craig loves people, design, brand, packaging and people. Yes, he said people twice.