Speaker Profile

Alicia Durfee
VP, Group Account Director / Jack Morton

Alicia has worked in agency account management for over 16 years. During the course of her career she has lead numerous successful experiential marketing campaigns for brands including New Balance, Keurig Green Mountain, Liberty Mutual Insurance, ARM & HAMMER and L.L.Bean, driving engagement, positive brand sentiment and significant press for her clients. She believes that great work is driven by the integration of smart insights and key cultural trends and that the development of strong collaborative relationships are the keys to successful partnerships.

Alicia divides her time between Boston and Maine where she can be found by the lake in the summer.  In her spare time, Alicia enjoys spending time with her nose in a good book with her yellow lab Neely by her side, or trying to beat her PGA professional husband on the golf course.