Speaker Profile

Dave Edelman
Chief Marketing Officer / Aetna

After three decades leading digital transformation and revolutionizing consumer experiences, Dave Edelman joined Aetna as chief marketing officer in 2016. He heads the recently formed 500-person marketing organization, overseeing all the research, design and development activities that drive enterprise growth and help Aetna’s 22 million members realize the joy of achieving their health ambitions. Mr. Edelman and his team partner closely with business unit leaders to advance the Aetna brand, deepen the company’s digital presence and champion customer-centric initiatives, including product, government, multicultural, local and content marketing; advertising; and marketing technology and digital experience. Dave also sits on the board of directors for The Ad Club of Boston and the board of trustees for The Walnut Hill School for the Arts in Natick, Massachusetts. Before joining Aetna, Mr. Edelman was a partner at McKinsey and CMO of its marketing and sales practice. He built a global practice that helped clients through digital transformation, bringing hands-on expertise in analytics, technology, program development and process redesign. Dave received his bachelor’s in economics from Harvard College and his Master of Business Administration from Harvard Business School. He is an avid music fan, saxophone musician and is married with three children.