Speaker Profile

Robert Edelman
Digital Analytics & Strategy Leader / IBM

As a manger on the corporate IBM Data and Analytics team, Robert Edelman leads IBM’s media analytics and measurement projects. He is responsible for building IBM’s in-house multi touch attribution platform, and establishing measurement standards for paid media campaigns. Previously Rob has spent time at Barclays and PNC in their respective marketing analytics groups. Rob has a Bachelor or Arts degree in Economics from the University of Pittsburgh, and an M.B.A. in finance from Seton Hall University.