Mike Eisenreich lead's Bloomberg LP's brand strategy, digital, creative and content marketing department - called the Bloomberg Studio.
The Bloomberg Studio is comprised of around 100 people and includes art directors, brand strategists, content marketers, copy writers, creative directors, designers (print & digital), digital producers (web & email), market researchers, motion graphics animators, project managers, social editors, technologists (mktg tech & web development), user experience designers, and video producers - working together in an integrated way across mediums, channels, and geographies. What the group creates strengthens Bloomberg's brand, enables sales, and fosters customer service and engagement. Key to the their strategy is how they uniquely blend content, design and technology into exceptional experiences across online and offline channels and for audiences around the world.
Prior to joining Bloomberg, Mike held multiple roles in GE's corporate headquarters division, including running GE's global web presence.