Ash ElDifrawi joined Gogo in October 2010 as executive vice president and chief marketing officer, and today serves as chief commercial officer. He is responsible for all customer-facing functions, including all marketing operations and product and customer care. He joined Gogo from Hayneedle Inc., a leading online mass merchant retailer, where he led the company’s rebranding and spearheaded the development of a revolutionary online shopping experience. Previously, Mr. ElDifrawi was the Google executive responsible for all CPM-based revenue for Google and YouTube. Before joining Google, he was a managing director at Wrigley, overseeing a $1 billion portfolio of brands across four continents. Mr. ElDifrawi earned both his bachelor’s in biology and master’s in sociology from the University of Chicago, and went on to earn his doctorate in clinical psychology.