Josie is VP, Strategy for independent creative idea company Barkley. She is a mom, yoga teacher, and award-winning strategy expert known for scaling businesses with a customer-centric approach. With a background at agencies like Wieden+Kennedy and CPB, she keeps an eye on authenticity, creativity, and doing not just the profitable thing but the right thing for companies and the cultures in which they live. She works closely with internal and external teams to define and build brands in ways that not only impact bottom lines, but every facet of the companies she serves: from internal culture, to product R&D, to experience design and advertising. Over the years her work has received multiple awards, including Cannes Lions, ANA Reggies, and Effies for strategic excellence.