Alicia Enciso is the CMO for Nestlé USA, where she is responsible for providing functional leadership across marketing and consumer communications. She also leads consumer insights, brand-building initiatives, consumer communications and media, presence and shopper marketing, and the recently created E- Business unit. Along with leading the center for marketing excellence, corporate communications, brand PR, community affairs, and internal communications also report directly into Ms. Enciso.
At Nestlé USA, Ms. Enciso was previously president of the Nestlé Beverage Division, which produces and markets Nescafé Taster’s Choice; Nescafé Clasico, Nescafé Dolce Gusto; Nestlé Coffee-mate; Nestlé Nesquik; Nestlé Hot Cocoa; and Nestea. Prior to joining Nestlé USA, she served as VP of consumer and corporate communications for Nestlé Mexico and began her career at Procter & Gamble, where she served as brand manager for Oil of Olay and created a new Paper Division in Latin America with the Charmin brand. Soon after, she became general manager and shareholder of two separate media companies in Mexico – Tradaq Mexico and interTouch S.A. Ms. Enciso also served as principal consultant and managing director of Zyman Consulting Group, where she led the marketing group’s operations in Mexico.
Ms. Enciso holds a B.S. in business administration from Instituto Tecnológico Autónomo de México (ITAM). She received a graduate certificate in business and administration from Harvard University Extension Program.