Speaker Profile

Tess Erickson
Senior Research Analyst / Broadbeam Media

Tess Erickson is a senior research analyst on Broadbeam Media’s strategy team, where she creates media strategies for new clients and reevaluates and expands media strategies for existing ones. She also develops custom research to maximize the effectiveness of client campaigns.

Previously, Ms. Erickson worked in market research at Ipsos, designing and managing studies focused on consumer brand perception, engagement, and loyalty.

Ms. Erickson attended the Gallatin School for Individualized Study within NYU, where she presented her final colloquium on the biological basis of economic decision-making.