David (Dave) Ervin is a partner in Crowell & Moring’s advertising and media group. His practice focuses on the relationship between advertising and intellectual property law, primarily for brands and media companies making significant investments in content creation, media and licensing. Mr. Ervin helps clients manage and protect their brands and IP rights in connection with their advertising, television programming, publishing, sponsorship, sports marketing, e-commerce, loyalty program and promotion activities. He devotes significant time to advertising production and media placement matters that involve talent, music and content clearance, rights of publicity, SAG/AFTRA, claim substantiation, media transparency, product placement and digital media. David regularly counsels on current industry topics, including social media, gift cards and payment devices, branded content, native advertising, internet of things (IoT) and fair use. Mr. Ervin is listed by Best Lawyers in America for advertising law and recommended by The Legal 500 U.S. for his work in the marketing and advertising area; clients report that he does “an excellent job of balancing the legal risk and the business exigencies” concerning new media campaigns. Dave is currently working with clients as they attempt to navigate the digital transformation of the advertising industry in a converging media market.