Speaker Profile

Margaret Esquenet
Partner / Finnegan, Henderson, Farabow, Garrett & Dunner LLP

Margaret Esquenet is a partner at Finnegan, Henderson, Farabow, Garrett & Dunner, LLP, where she protects clients against competitors who make false allegations, regulators who challenge product performance, manufacturing, and other advertising claims, and consumers who assert false advertising allegations. She also assists clients in calling out false or deceptive claims made by competitors that can lead to harm in product marketing. Ms. Esquenetis counsels clients regarding best practices, regulatory compliance, and rules for popular and emerging social media platforms, mobile applications, and other digital marketing technologies. She also conducts advertising review and prepublication vetting, including reviewing materials for leveraging earned media, Federal Trade Commission (FTC) regulatory and National Advertising Division (NAD) compliance, copyright, and trademarks rights-clearance, right of publicity/privacy risk, and issues related to defamation.