Speaker Profile

Martyn Etherington
SVP and CMO / BMC Software, Inc.

Martyn Etherington was named senior vice president and chief marketing officer of BMC Software, Inc.,
in August 2022.

Before joining BMC, Martyn was the executive vice president and chief marketing officer at Teradata,
Inc. He was responsible for global marketing, brand, digital, social media, customer demand generation,
influencer marketing, public relations, and communications. During his time at Teradata, he led the company through a brand, marketing, and cloud transformation.

In prior roles, Martyn was also the chief marketing officer for Cisco/Jasper, where he was responsible for
driving global marketing. He has also served in marketing leadership roles at Danaher and IBM.

Martyn is an industry-recognized marketing executive with an outstanding record of driving revenue,
market share, and brand growth. He is a marketing transformer who builds world-class, global brands
and teams. With a focus on sales alignment, he has consistently delivered tangible and measurable
results that contribute to overall company growth. The Economist has recognized him as one of the Top
25 Social Business Leaders, Forbes has named him one of the Top 50 marketers, and The Internationalist
has called him one of the top international marketers.

Martyn is an advisory board member of Saïd Business School, University of Oxford, Wharton Customer
Analytics, and the Chief Marketing Officer Council.