- Peter Fader
Professor of Marketing / The Wharton School, University of Pennsylvania
Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania, where his expertise centers on the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from such industries as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals.
Professor Fader co-founded predictive analytics firm Zodiac, which was acquired by Nike, and co-founded Theta to commercialize his more recent work on customer-based corporate valuation. He’s also the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage, The Customer Centricity Playbook with Sarah Toms, and The Customer-Base Audit with Bruce Hardie and Michael Ross.