- Ricki Fairley
- Founder, President & Thought Leader / DOVE Marketing
Ricki Fairley is the founder, president and thought leader of DOVE Marketing, a marketing agency with a mission to deliver iconic thinking, strategic problem solving and creative genius to clients seeking profitable business results. Fairley is a seasoned marketer with over 30 years of marketing experience including 20 years in brand management at Johnson & Johnson, Nabisco, Reckitt & Colman and The Coca-Cola Company, and over ten years in agency leadership encompassing strategic planning and consulting for numerous Fourtune 500 companies. She is passionate about helping clients identify marketplace opportunities, establish insight-based objectives and strategies, and build results-driven campaigns with resonating creative. Prior to starting DOVE in February 2012, Ms. Fairley held the position of chief marketing officer and partner at IMAGES USA where she managed strategy and planning for all IMAGES USA clients. She led the implementation of successful and award-winning campaigns for Amtrak, Sara Lee, Wachovia-Wells Fargo, Glory Foods, The National Black Arts Festival, Teach For America, and Brown Forman. She also directed the Agency’s new business development initiatives that maintained its position as a leading multicultural marketing firm. Ricki holds a B.A. from Dartmouth College and an M.B.A. from Kellogg School of Management at Northwestern University.