Speaker Profile

Marie Casimir Fallon
Director of Media, Analytics and Content/ Bimbo Bakeries USA

Marie is an experienced marketing and media executive whose career spans media planning and buying, digital strategy, and marketing analytics. For over 20 years Marie has been instrumental in defining and steering media strategies, innovation, and investments for high-profile marketers across the telecommunications, pharmaceutical and CPG industries. As Director of Media, Analytics and Content at Bimbo Bakeries USA, Marie is responsible for all consumer and shopper communications, and driving brand preference, brand demand and profitable growth for her portfolio of market leading brands.