- Jo Farmer
- Partner / Lewis Silkin LLP
Jo Farmer leads Lewis Silken LLP’s brands and intellectual property group, and advises clients on their advertising and marketing campaigns and exploitation of intellectual property rights and content. This includes giving regulatory advice on adverts and social media campaigns, as well as drafting and negotiating agreements to exploit content and promote brands, including client/agency agreements, talent agreements, IP licenses, merchandising agreements and sponsorship agreements. Jo recently worked with the U.K. trade body ISBA (the Incorporated Society of British Advertisers) to create an industry-first template contract for use by brands when appointing influencers.