Brad Feinberg oversees all U.S. media investment and digital marketing capabilities for MillerCoors. In seven years, he has held several media positions across the portfolio of brands. He helped contribute to the turnaround on Miller Lite and spearheaded the media launch for the highly successful Redd’s Apple Ale and Smith and Forge Hard Cider new product launches. He also helped propel Blue Moon to the top craft beer brand in the U.S. Prior to joining MillerCoors, Mr. Feinberg served as the senior director of media planning and partnerships for Discovery Channel and Science Channel. At Discovery Communications, he led media planning efforts for the launch of Deadliest Catch, the 20th anniversary of Shark Week, and the critically acclaimed series Planet Earth.