John Feldman is a partner in Reed Smith’s entertainment and media industry group. Mr. Feldman’s practice focuses on advertising and unfair competition issues, including counseling and litigation of false advertising cases; counseling with regard to regulatory issues surrounding promotions such as sweepstakes, contests and other sales incentives; and related intellectual property matters. He has extensive experience before the National Advertising Division of the Council of Better Business Bureaus (NAD) and has advised clients on regulatory investigations before the FTC and state attorneys general. John has particularly focused on the role of self-regulation, and represents clients before the NAD and the Children's Advertising Review Unit (CARU) regularly. A former member of the board of directors of the Association of National Advertisers (ANA)/Brand Activation Association (BAA), and an active participant in the ANA/BAA’s Government and Legal Affairs Committee, Mr. Feldman devotes a substantial portion of his practice to providing advice to advertisers on regulatory issues. Taking advantage of Reed Smith's international platform, his practice encompasses an extensive knowledge of international laws as they relate to advertising and promotion, and he provides turnkey legal clearance on difficult and complex international survey projects. John has also written and spoken nationally on topics related to promotion marketing.