Speaker Profile

Liz Ferguson
Liz Ferguson, Social Media Manager / Brighthouse Financial

Liz Ferguson leads social media at Brighthouse Financial, promoting consumer engagement and brand awareness through authentic storytelling and a targeted media strategy. She directs the brand’s social marketing work from conception to execution, utilizing internal teams and a variety of partners, agencies and production studios. With 10 years in the field, Liz has navigated the rapid evolution of social media and has worked on breakthrough campaigns that have been recognized globally. Previously, she led social media content strategy for Lowe’s Home Improvement.