Speaker Profile

Matt Ferguson
Executive Vice President, Managing Director / Mower

Matt leads teams to create breakthrough integrated marketing campaigns that drive business results. In his years in the agency business he’s had the opportunity to grow leading brands including GE, Nucor Steel, Domtar Paper, Freightliner Trucks and Charlotte Pipe.

Campaigns he’s been involved in have received multiple awards, including B2, Ace, Effie, The One Show, Clio and Cannes Lions. And his work has been covered by the likes of Adweek, The New York Times, Chief Marketer, university marketing textbooks, and named Campaign of the Decade by AdAge’s B-to-B Magazine. He’s also served as an Effie and B2 judge.

Prior to joining the agency, Matt led national integrated marketing and advertising initiatives at the Walt Disney Company, including the ESPN Wide World of Sports and the Walt Disney World brand.

In his free time, Matt enjoys unique travel and restaurant experiences, Florida State Seminoles football and spending time with his wife and five kids.