Speaker Profile

Hayley Ferrante
Marketing Manager, New Business Demand Generation / Marketo, an Adobe Company

Hayley Ferrante is a marketing manager on the commercial demand generation team at Marketo, an Adobe company.

In this role, her focus lies on demand creation, with efforts geared toward filling the funnel with qualified leads and running programs that ensure those leads are sales-ready. Working cross-functionally with multiple teams, Ms. Ferrante also plans and executes programs that generate new names and nurture leads across channels.