Juliette Ferrara is a senior director and head of the automotive industry at SXM Media, where she champions audio while leading strategic narratives and programming that inspire action from advertisers and consumers alike.
Previously, Ms. Ferrara was the VP of brand content and the experiential director at Hudson Rouge, leading marketing for the Lincoln brand reimagining. She also led Ford branded entertainment partnerships for many years as a director at Team Detroit.
Ms. Ferrara is a graduate of Michigan State University with a degree in mass media communication, specializing in public relations.