- Rita Ferro
- President, Disney Advertising Sales / The Walt Disney Company
Rita Ferro is the president of advertising sales at Disney, where she leads advertising sales for ABC Entertainment, ABC Daytime, ABC News, Disney Channels Worldwide, ESPN Networks, ESPN+, Freeform, FX, Hulu, and National Geographic. She also leads the integrated sales team for Disney Digital and directs national TV and regional ad sales for ABC’s local TV stations.