Russell Findlay heads marketing at international specialist insurer Hiscox. He was the first chief marketing officer in the history of Major League Soccer, and previously a marketing executive for PepsiCo, where he helped launch Sierra Mist and PepsiMax. Mr. Findlay started his career at Unilever as a territory sales representative before moving into its brand marketing department. He has twice won Effie Awards for effective advertising, and currently serves as a final-round judge in the Effie Award process. Mr. Findlay also was named as one of 2014’s 30 most influential marketers in the world by The Internationalist.