Speaker Profile

Jessica Fini
Head of Social Marketing / American Honda Motor Co.

Jessica is the national manager of social media marketing for the automotive brands of American Honda Motor Co., Inc. She oversees the strategy, development and management of owned, paid and earned social media for both Honda and Acura. Jessica also is responsible for the company’s social media dealer program as well as influencer marketing initiatives. Prior to leading social media, Jessica worked in public relations for over a decade, most recently heading Acura’s public relations activities. While in public relations, Jessica oversaw the launch of the revolutionary Acura NSX Supercar and the Precision Crafted Performance brand direction. Jessica was a featured panelist at the 2018 Advertising Week Conference in New York and recently honored by Brand Innovators with a ’40 under 40’ award. Additionally, Jessica spent time in Tokyo, Japan as a part of the company’s overseas assignment program where she worked on global public relations initiatives.