Speaker Profile

Allison Fitzpatrick
Partner / Davis+Gilbert LLP

Allison Fitzpatrick is a partner in the advertising, marketing, and promotions practice group of Davis+Gilbert, where she advises clients on all aspects of children’s advertising and privacy, including compliance with the Children’s Advertising Review Unit’s (CARU) Self-Regulatory Guidelines and the Children’s Online Privacy Protection Act (COPPA). She routinely reviews websites, apps, privacy policies, and promotions to ensure compliance with COPPA and other privacy laws and has represented clients in proceedings before the CARU and the National Advertising Division (NAD) and in state regulatory investigations, including comprehensive multistate actions, most notably in connection with negative option marketing and free trial offers.

In addition, Ms. Fitzpatrick frequently counsels clients on new media issues, including with respect to social media, user-generated content, blogging, mobile marketing, and other emerging media. She also has significant experience in the area of sweepstakes and promotions.