Tony Flanery-Rye is Sr. Director of Growth Analytics for ebay. He leads a team of analytics professionals driving actionable insights for search, social, display, CRM, and affiliates. His focus is bringing order and insight to the millions - and in some cases billions - of pieces of unstructured data from service contracts, customer data and usage, keywords, page views, and site actions. Tony holds a Master’s Degree in Finance from Seattle University and has more than 18 years of experience across hospitality, telecom, and travel. His expertise spans test design, attribution, customer analytics, web analytics, pricing, software development, commission plan design and operations.