As Senior Vice President, Rori leads our Business Affairs Division working with key clients to ascertain their needs based on the creative goals. Rori initially managed talent and traffic for Lockhart & Pettus. She joined Uniworld Group in the same capacity, but handled larger budgets while also establishing a historical database for commercials produced for past & present clients as well as overseeing the creation of a talent rights expiration date alert database. Her professionalism and ever-expanding business affairs knowledge led to her promotion to Director of Business Affairs for Uniworld. Then, she was quickly sought after by many in the ad world. It wasn’t long before she made the leap to Euro RSCG as their Director of Talent Affairs. At Euro Rori negotiated celebrity endorsement agreements, music licenses, Union performer rates and off shore/non-union talent rates and agreements and tracked and dispersed talent reuse budgets in excess of $15 Million. She also negotiated trademark, copyright and intellectual property licensing. It was Rori’s well-rounded experience, her subject matter expertise, and her customer-first attitude that made her a perfect fit for The TEAM Companies’ Business Affairs division first as Director of Business Affairs and now as Senior Vice President.