Speaker Profile

Pam Forbus
Chief Marketing Officer / Pernod Ricard

Pam Forbus is the CMO of Pernod Ricard USA, where she is accelerating the development of consumer-centric marketing strategies for the company’s portfolio of spirits brands.

Previously, Ms. Forbus was the SVP of consumer experience, insights, data strategy, analytics and planning for Walt Disney Studio Entertainment. She has also held senior marketing positions at PepsiCo and Frito-Lay North America.