Speaker Profile

Belinda Forknell
Senior Marketing Manager, Demand Generation / Doosan/Bobcat

Belinda Forknell leads the demand generation team and its partner relationships as a senior marketing manager for the Bobcat marketing communications group. In this role, she is responsible for the overall development, management, performance, and continued improvement of the Bobcat dealer marketing and co-op advertising programs.

Ms. Forknell’s team works closely with the product, commercial, and dealer channel marketing teams to develop and execute strategies and tactics that drive customer and revenue growth through targeted campaigns, product launches, and sales programs promotions. This includes a robust content strategy across promotional channels to drive traffic, responses, engagements, and qualified opportunities.