Olivier François joined the company from Fiat Group Automobiles, where he was president and CEO for the Lancia brand. Prior to his current role, he served as president and CEO for the Chrysler brand. He previously was a lead marketing executive at Chrysler Group LCC, with responsibility for marketing strategies, brand development, and advertising for the Chrysler Group and Fiat Group Automobiles brands.
To enhance the effectiveness of Fiat Group Automobiles and further strengthen synergies within the company, from January 2009 to March 2013 Mr. François was head of brand marketing communication, with responsibility for coordinating communication activities for all brands. Before joining Fiat in 2005, he worked in positions of increasing responsibility at Citroën.
Mr. François holds a degree in economy, finance, and marketing from Dauphine University and a diploma from the Institute des Sciences Politiques in Paris.