Dona J. Fraser is CARU Director. Dona, a leading privacy expert, comes to CARU from the Entertainment Software Rating Board (ESRB), a self-regulatory program developed by the video game industry. Dona brings to CARU a strong understanding of the marketplace challenges facing children’s advertisers, the complexities of children’s privacy issues and extensive experience with self-regulation. Dona has spoken on these issues both in the U.S. and abroad. At ESRB, she served as Vice President, Privacy Certified, starting in 2012. Prior to that, she was the ESRB Director, Privacy Online. In those positions, Dona was responsible for providing hands-on assistance to participating companies on development of data collection and privacy practices to meet ESRB standards. She also crafted best privacy practices in several areas including mobile apps, downloadable games, short-form privacy policies, behavioral advertising and social networking. Prior to her ESRB role, Dona served as a Director of Business and Legal Affairs for music labels at BMG/Sony Music in New York.