Speaker Profile

Katherine Freeley
Global Head Media & Digital Procurement/ Novartis

Katherine Freeley is the global head of media and digital procurement for Novartis, where she oversees traditional and digital media investment globally and optimizes working media budgets to drive brand growth.  
 
Previously, Ms. Freeley led global integrated marketing operations and established media procurement for Colgate-Palmolive. She also spent more than a decade working for such agencies as Mindshare, Draft FCB, Publicis, Grey, and JWT.  
 
Ms. Freeley holds a Doctor of Management from University of Maryland Global Campus, an M.B.A. from the New York Institute of Technology, and an M.A. in journalism from Warsaw University.