Seth Freeman leads all research and development, new product innovation, brand marketing and positioning, advertising creation, and media planning for Buffalo Wild Wings, the largest sports bar brand in the U.S.
Prior to Buffalo Wild Wings, Mr. Freeman was with Intercontinental Hotels Group, where he served in a number of marketing roles, overseeing award-winning campaigns for the Holiday Inn Express and Extended Stay brands. Most recently, he was the head of global marketing at Holiday Inn.
Previously, Mr. Freeman was a senior brand manager at The Coca-Cola Co., where he led brand stewardship for Gold Peak Tea and managed strategic sports properties such as NASCAR and FIFA World Cup. He also worked for Russell Athletic and General Electric in marketing capacities.
Mr. Freeman is an alumnus of Howard University, where he received a B.A. in marketing. He also received an M.B.A. from the J. Mack Robinson College of Business at Georgia State University.