- Andrew Fried
- SVP, Direct to Consumer / Mint Mobile
Andrew Fried is an entrepreneurial executive with a proven track record of building and scaling hypergrowth consumer businesses as a performance marketing agency owner, a CMO of a Fortune 50 incubation division, and a direct to consumer leader.
Andrew is currently the Senior Vice President of Direct to Consumer at Mint Mobile, where he oversees media, ecommerce, and retention in their pursuit to take on Big Wireless and disrupt the telecom industry.
Prior to Mint, Andrew led Omnichannel Marketing for Walmart’s Direct to Consumer division, where he led brand, performance, and digital for a portfolio of brands. While at Walmart, Andrew served as CMO of Allswell, one of the fastest growing DTC brands in history via its viral marketing, omnichannel initiatives, and data-led performance marketing tactics.
Before heading brand side, Andrew started his career in management consulting at Deloitte, where he focused on growth strategy for Fortune 500 brands (read: hung out in Excel and PowerPoint). He then launched a digital and performance marketing agency for growth and mid-size consumer brands, helping to scale incubation arms of big companies and build multiple 9-figure brands.
Andrew dreams of the good ol' days on the Bowdoin College tennis team, but now gets his competitive fix with nightly games of backgammon or cribbage against his husband.