Peter Friedman is a social media visionary with 30 years of online community and social media experience helping companies engage, understand, and leverage customer voice on a global scale. He is the founder, chairman, and CEO of LiveWorld, a social content marketing company that serves as a trusted partner to the world’s largest brands, including the top companies in retail, CPG, pharmaceutical, and financial/travel services. Prior to founding LiveWorld, Mr. Friedman was the vice president and general manager at Apple’s Internet Services Division, overseeing the creation and management of AppleLink, eWorld, AOL, and Salon. Early in his Apple tenure he was a member of the Macintosh Division. Mr. Friedman is the author of The CMO’s Social Media Handbook, being published in June 2014.