Jeff Fromm is known as the “Millennial and Gen Z Marketing Guy” and has traveled the world sharing insights on how youth culture is impacting the marketplace. He is also the president of Futurecast, a forward-thinking trends consultancy, and a partner at Barkley, a creative idea company.
Mr. Fromm led the first public study of millennials in 2010 through a partnership with the Boston Consulting Group. That work informed his first book: Marketing to Millennials. He has since co-authored three more: Millennials with Kids, Marketing to Gen Z, and The Purpose Advantage.
Mr. Fromm earned an economics degree with an emphasis in marketing from The Wharton
School of the University of Pennsylvania and attended The London School of Economics.