Walter Frye is the vice president of global brand content and engagement at American Express, where he is responsible for developing digital content and social media strategies that drive brand and product consideration, including influencer marketing. He also oversees the company’s heralded Small Business Saturday program, a community-based effort to drive business back into small merchants in many markets around the globe. Previously, Mr. Frye was vice president of global entertainment partnerships and experiential marketing, where he negotiated and managed global deals with the biggest names in entertainment, including Live Nation, AEG, U.S. Open Tennis Championship, Coachella, Austin City Limits and many others. In this role, he also produced American Express Unstaged, an award-winning live-streaming concert series that pairs popular music with iconic filmmakers to bring the in-concert experience to at-home audiences around the world. Walter’s work on the American Express Unstaged: Taylor Swift Blank Space Experience won a 2015 primetime Emmy for outstanding interactive video. In 2016, Mr. Frye was recognized among Billboard’s top “40 Under 40” music power players, and he was number 58 on Billboard’s “Power 100” list in 2017. Walter holds a Master of Business Administration from Harvard Business School and a bachelor’s degree in economics from Yale University.