Gayle Fuguitt joined Foursquare as their Chief of Customer Insight and Innovation in 2016, after being CEO and president of the Advertising Research Foundation. She reinvented the ARF platform with such initiatives as “How Advertising Works Today,” geared toward driving advertising, marketing, ad tech, and solution-provider leaders to build brands and create meaningful, measurable sales growth. Prior to her role at the ARF, Ms. Fuguitt’s 32-year career at General Mills included overseeing global consumer marketing insights and analytics. She led the company’s investment of over $70 million in venture capital into internet research in 1998, social media research in the early 2000s, and mobile research from 2010 on. In 2014 Ms. Fuguitt was inducted into the Market Research Council Hall of Fame. She served on the board and executive committee of the ARF from 2005 to 2012. She holds a B.A. in economics and a B.S. in industrial relations from the University of North Carolina at Chapel Hill. She earned her M.B.A. at the University of Wisconsin in Madison, where she was a founding member of and board chair for the A.C. Nielsen Center for Marketing Research.