Alicia Garcia is the brand manager of Smirnoff Vodka at Diageo, where she plays an integral role in developing and executing strategic brand plans.
Previously at Diageo, Ms. Garcia worked on such brands as Crown Royal Canadian Whiskey and Don Julio Tequila. She started her career there in human resources. Ms. Garcia is also a founder and on the board of an employee/business resource group at Diageo that connects the next generation of consumers and employees with the business in culture, brand advocacy, and development.
Ms. Garcia graduated from the University of Connecticut with a bachelor’s in international business management.