Speaker Profile

Erin Gaughan
SVP Global Client Lead / Merkle

Erin Gaughan joined Merkle B2B five years ago. In her time at the company, she’s been a trusted advisor to senior client leaders, helping them meet and surpass their business goals, including revenue and customer growth. The customer is the core of her perspective in all engagements, with a philosophy of adeptly understanding the customer needs to drive client business goals. Her digital first acumen has crafted robust full funnel go to market strategies across verticals like high tech and financial services, prioritizing audience first activation for everything Brand thru Demand and Retention. Before Merkle, Erin’s agency experience includes managing some of the largest accounts in New England within the financial services, telco, and CPG verticals.