- Steffen Gentis
- Global Production Director | MCA/Reckitt
Steffen Gentis leads a global MCA production team at Reckitt, where he’s helping to build an inclusive marketing production ecosystem that maximizes creativity through effectiveness and efficiency, empowering marketing and creative partners to build purposeful brands.
Previously, Mr. Gentis was the chief production officer at BBDO Group Germany, responsible for production output across eight agencies, as well as the managing director of BBDO's integrated production unit, CraftWork. He also initiated the GWA Forum Film Production, was the first agency head of production in the German Art Directors Club and the Cannes Lions Jury, initiated and hosted the Regielounge, is the founder and chair of the Royal Lesotho Horse Riding Society, and opened the first commercial film production in Berlin. Mr. Gentis has directed or produced more than 300 TV commercials, shows, and music videos, and worked as a photographer for Vogue and other fashion magazines.
Mr. Gentis completed a postgraduate degree in digital business from MIT/Columbia Business School.