Sarah Gleason entered consulting in 2002 and has been with GfK since 2008. In addition to consulting and research, she leads the S&RS training practice and GfK CENA Action Planning Workshops. Prior to consulting, Ms. Gleason spent 18 years in brand management, new product development, and strategy at General Mills and Kraft/General Foods, where she honed strategic and leadership skills that translated into consistently strong results. She was responsible for developing the strategy and annual marketing plans for integrated marketing services and all multi-brand marketing initiatives. Ms. Gleason has worked across numerous CPG categories within toys, prestige beauty, general merchandise, hospitality, automotive, and consumer durables. She has also worked on B2B businesses, including financial services, tools, and security and safety equipment. Ms. Gleason received her M.B.A. from Wharton and her B.A. in economics, magna cum laude, from Bucknell.