Marisa A. Gómez is associate general counsel at Capital One, one of the top 10 largest banks in the United States, where she advises the business on unfair, deceptive and abusive acts and practices (UDAAP), marketing, truth-in-lending and electronic banking issues. Ms. Gómez is the UDAAP and marketing expert in Capital One’s legal department, working with various teams to determine appropriate UDAAP risk management and standards. She also develops and communicates legal marketing standards, training and other advice to Capital One and its subsidiaries. Marisa advises the governmental affairs team on proposed and new legislation and regulation impacting these areas, and she consults with the company’s transactions team about similar issues in proposed deals and new acquisitions. Ms. Gómez leads horizontal marketing counsel and advises the teams of business marketing counsel who review all marketing communications. She works with her team across the company to create best practices for marketing review and customer-friendly communications, and she provides counsel on all major media advertising campaigns. In addition, Ms. Gómez advises Capital One’s social media teams on content and standards. Marisa’s team also sets standards and counsels clients on communications in Spanish and languages other than English, E-SIGN and using plain English in Capital One communications.