- Scott Goodson
- Chief Executive Officer, Founder / StrawberryFrog
Scott Goodson is the founder and CEO of StrawberryFrog, where he’s spent his career activating brand purpose with leaders of some of the world’s most iconic companies.
Mr. Goodson invented the concept of Movement Thinking, which uses the principles of societal movements to activate brand purpose, helping leaders transform companies and culture and engage consumers. He’s lectured on the subject at multiple institutions and has appeared in The Financial Times, The Wall Street Journal, and Harvard Business Review.